Established i 2001 as Kristiansund Kirke Kunst Kulturfestival, Festspillene i Kristiansund has since built a solid reputation as one of the region’s most renowned faith related musical/cultural events. Back in 2019, I was honoured when they approached me to assist them with an overhaul of their entire brand. First up, a name change (take a look at the acronym of the original name and you might understand why the old name was deemed inappropriate), followed by a complete overhaul of the visual brand identity [see the old logo here] to better align with the festival’s vision for the future.

The goal: to reach a younger audience whilst still retaining their loyal visitors, to bring their image up to date and rid themselves of any negative preconceptions, to broaden the scope of the cultural experiences they deliver – and to double their ticket sales over the next three years. The festival aims to strengthen the bond, and contribute to a vibrant dialogue, between the church, artists and performers, culture and the local community. By doing this, they aspire to become a national centre for faith-related art and culture.