It’s all too easy to head on over to Google Fonts and just pick a random font that “kinda looks ok” – and while it might look fine, there are a few other considerations you need to have in mind too. This article covers the basics!
Sometimes, a gentle nudge is all it takes to get things moving in the right direction! Use this handy checklist to help you take a closer look at your brand’s visual elements and determine whether it’s all looking stellar, or if it’s time to shake things up a little.
A brand board is more than just eye candy – it’s a roadmap for how to use your visual brand elements. Create your own with this basic brand board template!
Brand architecture is all about how to structure or organise an organisation’s individual brands in a way that makes sense and is easy for the consumer to understand. I’ve put together a quick guide to cover the basics.
Just like your brand’s visual assets, the name also has to communicate your core values and brand personality. Here’s a workbook to help you kick-start the process of finding the perfect name for your brand!
Having a rock solid brand foundation gives you clarity, and will make the rest of your branding efforts so. much. easier. Sounds good, right? This free workbook is just what you need!