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Unlock the power of your unique brand personality in just 8 weeks – so that you can do the work you love for the clients of your dreams!

Introducing the Brand it! Boost:

When push comes to shove; YOU are the one with the key to unlock your brand’s potential. But who said you have to do it on your own?! 

Well, you don’t. Have to do it on your own that is. Join Brand it! Boost, and over the course of 8 weeks you’ll dive into the very core of your brand – in a small group setting and with 1:1 guidance from an experienced brand strategist. You’ll get video guides for each step of the framework, Voxer office hours and a bi-weekly group call with hot seats so you can get help if you’re feeling stuck, and a community of like minded business owners to cheer you on!

When push comes to shove; YOU are the one with the key to unlock your brand’s potential. But who said you have to do it on your own?! 

Well, you don’t. Have to do it on your own that is. Join Brand it! Boost, and over the course of 8 weeks you’ll dive into the very core of your brand – in a small group setting and with 1:1 guidance from an experienced brand strategist. You’ll get video guides for each step of the framework, Voxer office hours and a bi-weekly group call with hot seats so you can get help if you’re feeling stuck, and a community of like minded business owners to cheer you on!

Applications for Brand it! Boost have now closed

Join the waitlist to be first in line for the next round!

What would it feel like to have a steady stream of clients who totally get you, value what you do, and you have an absolute blast working with?

A strong and strategic brand can help you achieve just that! 

You know that a pretty logo on its own isn’t gonna cut it, and that you need to connect with your audience on a much deeper level to make a lasting impression. To do that you first need to truly understand the vision and values that define your brand. You need a brand strategy! But where the heck do you start?

Good news: you’re in the right place!

Bridge the gap between design and business

Think of brand strategy as the bridge between your business strategy and your visual brand + marketing efforts. Spending a little time working on the very core of your brand means that staying consistently on brand will be easier, because when you know and embrace your brand personality you can show up confidently as you – every time!

Maybe you’re thinking “But why do I even need a brand strategy? It sounds too much like hard work!” Maybe you’re secretly sh*t scared it’s going to be complicated and all too much and you dunno where to start and just… gaaaah!

Fret not!

That’s exactly why I put this 8-week programme together: so I can guide you as you work through my tried and tested Brand it! framework and get clear on:

→  your why and your how

→  your goals

→  your dream clients

→  your positioning

→  your unique brand personality

→  your values

→  your brand story

With all that in place, you’ll be amazed at how much easier the rest of your branding and marketing efforts come together – allowing you to show up as you and attract the type of clients that light a fire in your belly!

Newsflash!

It really doesn’t have to be complicated! I am a firm believer that branding should be fun, so I’ve spiced it all up with exercises to make the right part of your brain (that’s where all the creative juices live) do a little happydance!

If you’re not clear on your brand values and personality yet, you may struggle to retain brand consistency. You risk sending mixed messages, confusing your audience, and attracting the wrong people. The good news is: you can totally step up and take control of your brand!

Having a rock solid brand foundation gives you clarity, and will make the rest of your branding efforts so. much. easier.

ok, so imagine that…

Attracting your dream clients feels easy peasy, because you know who they are and what you can help them with.

Your brand photographer jumps for joy, because they’re able to capture images that really showcase your amazing brand personality – with ease.

Staying true to your brand values feels effortless, because you have a clear vision of who you are and what you stand for.

It’s a heckuvalot easier for you (or your copywriter) to craft that compelling, client attracting brand story. 

Your designer looooves you because they have a strategic foundation to base your brand identity on, so it’s not just a pretty logo and a gorgeous colour palette with no substance.

Your dream clients notice you, and because you’re showing up consistently, they recognise you, feel like they know you, start to trust you (yes, the famous know, like and trust factor!) – and ultimately want to work with you! Woohoo!

Sounds pretty good, huh?

Don’t just take my word for it

Here’s what some happy clients say about working with me on their brand strategy:

5
For years I have been slowly building and coddling my brand, but not really getting there. The last year I have been absorbing Petchy through her web page, instagram posts and podcasts. Finally, I decided my brand deserved a 1:1 Strategy Session. I brought my confusion and doubt and left with inspiration, direction and solutions in the areas that needed it. I never expected this in just one hour. Pure approachable brilliance in glasses and red hair.
Lene Hubak Fleischer
Koherent Helse
5
Thanks for a great session, and for the email summary. I have to say, it was a really positive experience. I have a lot of work ahead, but now I have much more clarity around where to begin. It feels incredibly good, and I feel motivated and full of newfound excitement! I wish it was Monday tomorrow 😅  Again, thank you so much – I can't wait to work more with you as I move forward with my brand.
Julianne Lyngstad
Lyngstad Ernæring
5
Definitely the (!) best workbook I’ve ever owned. Not only for classic brand exercises, but an all over clarity about meaning and purpose regarding my business (and myself). Can’t recommend it enough! Literally a eureka moment when you finish - seeing all that effort turn into actionable gold. Really, really, really worth it! I get excited just talking about it 😂. Maybe I should go at it again for the third time, as my brand has evolved 💕
Malene Fjærtoft
Saga Community
5
This premium Brand it! Strategy Workbook is a heaven sent for anyone who's new to the world of branding or needs to go back to the drawing board and have a brand refresh. I love how step-by-step and thorough it is. It has helped me answer some crucial questions, I'd otherwise not have thought about for my new venture "Jumpstart YouTube". I'm also a big fan of workbooks where I can type in directly without necessarily needing to print out, so for me it was a pleasant experience using this digital workbook. Definitely a HUGE ROI for a small investment. Must have for anyone who's serious about creating a stand out brand.
Gulce Onganer
Jumpstart YouTube
5
Petchy’s Brand it! framework is more than a workbook! Not only did it help me set up my brand fundamentals, it also helped me clarify the purpose of my business and the impact I want to create with my target audience. This is not a one-and-done type of workbook. It’s a document to go back to whenever the messages we’re trying to cross over to our audience become a little blurry. I highly recommend it.
Maya Saric
Sharpshine Copy
5
This is a super insightful and well thought through collection! I worked through some of this resource with an event company recently. It led to some exciting and important strategy discussions. So valuable, it’s a steal!
Iren Hope Rønhovde
Pen Intended

Here’s what you’ll get:

My premium Brand it! roadmap workbook (€47 value): a 30-page fillable PDF to help you discover your unique brand personality – and a document to refer back to as you continue building your brand. It’s like having a little brand strategist in your pocket!

Short and to-the-point video trainings for each step in the workbook.

8 weeks of support in our Facebook community, where I will be on hand to give advice and feedback, along with your fellow brandits.

4 x live group coaching sessions with hot-seats to help you power through any hurdles!

4 x Voxer office hours where you can send me a text or voice message and I’ll get back to you with tailored feedback and advice.

Mockup of the Brand it! Workbook cover

Programme timeline

We kick off in the second half of April – exact date still to be confirmed, as I want to do my best to make sure the actual start date works for the group as a whole!

week 1-2

Define your inner core

The first two weeks are all about you. This is where you dig deep to really define your why, who you are and where you want to go.

Week 1: Training video + voxer office hours

Week 2: Group coaching call with hot-seats

week 3-4

Find your playground

Time to explore the external factors that influence your brand, and figure out your brand’s sweet spot in the playground.

Week 3: Training video + voxer office hours

Week 4: Group coaching call with hot-seats

week 5-6

Humanise your brand

Now the fun begins for realz; it’s time to inject some personality into your brand so you can stand out for all the right reasons!

Week 5: Training video + voxer office hours

Week 6: Group coaching call with hot-seats

week 7-8

Craft your message

Time to start shaping that brand story and getting clear on your messaging; what to say, and how to communicate it.

Week 7: Training video + voxer office hours

Week 8: Group coaching call with hot-seats

Fast-action bonus!

free brand it! 1:1 strategy call worth €197 when you enrol before the 12th of march!

Yep. The first three people to enrol before the end of 12.03.2021 get a complimentary 1:1 strategy call with me.

People are raving about these calls, because they’re jam packed with value! You’ll be amazed at what we can get done in an hour when we really focus on the areas your brand needs the most. Here’s what one client said:

“I brought my confusion and doubt and left with inspiration, direction and solutions in the areas that needed it. I never expected this in just one hour!”

The Brand it! Boost is for you if…

You’ve been running your biz for a while but struggle to stay consistent with your messaging and visuals, and you feel like it’s holding you back from reaching your full potential.

You’re just starting out and you want to hit the ground running with a solid strategic foundation, so you can attract your perfect clients from the word go!

You keep tweaking those brand colours and fonts, but no matter what you do, something just feels off. You want to stand out as you, rather than falling into the “copycat” trap.

You want your heart to swell with pride every time you present your brand – and rightly so, because you deserve to shine!

You want to consistently attract the right type of client, so Mondays are a cause of joy rather than dread. You want to work with clients and projects that fire you up and allow you to perform your magic!

You’re sick of spending hours on each social media post to make it sound and/or look right. You want to get clear on your values and your why, so you can allow your brand personality to lead the way.

Ready to build that kick-ass brand?

Apply for one of the 6 available spots!

Enrol now for the special beta price of

€347

PER MONTH

*Price for Norwegian applicants: NOK 3500 + VAT per month. **Applying doesn’t obligate you to join. I’ll reach out within 2 business days after you apply, and if you’re a good fit for the programme, I’ll send you an invoice. Total amount payable: €694. You can either pay the full amount up front, or choose two monthly installments of €347.

FAQ

What if I have no clue about brand strategy?

That’s why you’re here, right? The Brand it! Roadmap was developed to help business owners discover and express their brand’s inner core – no previous experience needed. Remember: you’re the expert on your brand!

I'm strapped for time, is this still for me?

I get it, running a biz can get preeeetty frantic at times! It’s really up to you how much time you put into it, but in the long run, the Brand it! roadmap should save you time. I recommend setting aside at least an hour or two for each week of this programme, and then keep coming back to it regularly – because a brand is a constantly evolving creature.

Will I get a logo from taking part in this programme?

No. But you’ll have a damn fine strategic foundation on which to build a killer brand identity, whether you go down the DIY route or hire a designer – and remember: a logo is just a teeeeny part of your brand. What you’ll have after completing the Brand it! Roadmap is way more powerful than a logo!

I want to ask about something else!

See that chatbox on the bottom right corner of this page? Pop your question in there and I’ll get back to you as soon as I can!

Will I see you inside?

Hi, I’m Petchy and I’m looking forward to getting to know you! With a background in Design Management, almost two decades of working with brands of all types and sizes + over a decade as a business owner myself, I’ve experienced first hand the powerful impact a brand strategy can have. I know that a strategic and powerful brand can change the way you (and your dream clients!) think about your business, and I’d love to help you make that transition!

Petchy xx

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Petchy is run by Solveig Petch, Tyriveien 4, 6525 Frei, Norway. Org. nr: 917 283 311 MVA
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