Is your brand a bit all over the place? Brand to the rescue!
The curse of the murky middle
You’re outgrowing the budget logo, but you’re not yet at a stage where you can throw €5k+ at an experienced brand designer to have a brand identity crafted from scratch.
You’ve still got to work with what you have, but dammit! — it’s frustrating af, and you keep changing things up in an attempt to make it better. You tally up the hours you’ve spent tinkering in Canva, and you can’t help but think that your time would be better spent doing what you do best.
You’re 100% right.
Your time is way more valuable when you put it to use in your zone of genius. To make matters worse, the hours (and frustration!) you’ve put in to try and fix things may well have been making things worse — because those constant tweaks tend to wreak havoc with your brand recognition. That’s not me painting a doom-and-gloom picture, that’s just a fact. Lack of consistency = people don’t recognise your brand = it’s hard to build the familiarity and trust that you need when you want to build a strong brand presence.
Good news: you probably don’t need to throw it all away*
Before you read on: Brand Boost is not a “brand in a day” service. Designing, or redesigning, a brand from scratch takes time — considerably more time than one day. Brand Boost is designed to work with what you’ve got, to give it a… you guessed it: boost.
If you’re still reading, my hunch is you’re only kind of happy with your current brand visuals. You’re at the “it’s ok, I guess…” stage. You DIYed it or got a student or a junior designer on [insert crowdsourcing platform here] to whip up a logo for you on a tight budget. You picked some fonts you liked, and some colours, and voilà! No shame in that, we all know what it’s like in those early days.
So wtf are you supposed to do?!
It can seem like a never ending cycle: You’re not in a financial position to outsource the whole shebang, so you keep bootstrapping. Your bootstrapped efforts aren’t cutting it when it comes to building the brand recognition — and attracting the clients — you need in order to make the money you need to outsource your brand design. You’re fucked.
Or… are you? I’m here to tell you that there is a middle ground. Yes, I’ve helped countless businesses craft brands from scratch and I’m bloody good at that (#notsohumblebrag) — but I’ve also helped a lot of smaller brands make the most of their modest budgets. I daresay I’m pretty good at that too!
I’ll help you where you’re at
So here’s what I propose: You and I spend a day together elevating your current visual branding to reach its full potential.
What’s included in a brand boost session?
- 30-minute kick-off call
- Revisions to your brand’s existing visual elements
- Primary logo, secondary logo, sub-mark + icon
- Revised brand colour palette and typography
- All assets saved to industry standard file formats
- A PDF brand board to help you stay consistent
- A 30-minute wrap-up call
- Access to my client community, The Brandits
With all this in place, staying consistently on brand will be a breeze — because when you have the tools to express your brand personality, you can show up confidently as you. Every time!
★★★★★
Petchy’s Brand Boost is the perfect solution to ensure that my brand always has a consistent and professional shine that aligns with my message and vision no matter how many iterations I make.
Evelyn Pacitti
Is a brand boost right for you?
If this is you, after spending far too much time in Canva — and your brand collateral and social media graphics still don’t look anything like you imagined it in your head — then yes. Brand Boost could be one way to fix it.
Brand Boost is for you if you already have some visual brand assets in place, but you’re still struggling to stay consistent with your branding — or your existing branding just doesn’t feel like you. You know #thatfeeling when you know something is definitely off, but you can’t quite put your finger on it… or you keep tweaking your brand fonts and colours every few weeks but it never feels just right… You lack clarity and confidence in your brand, and it’s driving you batshit crazy — and stopping you from showing up.
During your Brand Boost, I will assess and tweak your brand visuals so they are better aligned with your vision and resonate with your target audience. Exactly how we do this will be different for every brand, but the process can include:
- Tweaking, simplifying or modernising your existing logo
- Creating logo variations, sub-marks, and icons to complement your logo
- Adjusting your brand fonts to express your brand personality
- Refining your colour palette to better resonate with your target audience
- Streamlining and simplifying to make your brand identity easier to use
What results can you expect?
Your brand is unique — and it will continue to be uniquely and distinctly yours, even after your Brand Boost. Below are a couple of examples from my clients Lynn and Evelyn, just to give you an idea of the transformation that is achievable in the time available. Slide to explore the before and afters:
View full brand board
View full brand board
A typical Brand Boost day:
Before your Brand Boost
You fill in the pre-session information form and supply your current files that I will use as a starting point. This (+ payment) must be submitted at least 48 hrs before our session.
9 AM — Kick-off call
We start the day in my virtual meeting room for a 30 minute kick-off call. Show up as you are, no need to get camera ready. (Though I do recommend bringing a nice cuppa and some snacks!)
9:30 am — Action time!
I get to work and you’re free to go about your day as you please. I will need you to be available for feedback and input throughout the day, so avoid scheduling any important meetings on the day of your Brand Boost.
2 PM(ish) — We meet again
Time for your wrap-up call. This is just to go over the final things, making sure we don’t have to go back in to edit minor things after exporting all those logo files!
2:30 PM — It's a wrap!
After our wrap-up call I go away to export all your final files, and they’ll land in your client portal within the next day or so. I’ll let you know when they are ready.
What's next?
If you booked an add-on, like a Canva brand kit + template bundle, we’ll work on that in the week following your Brand Boost.
⏰
Time zones can be a right pain in the butt. If you’re located outside of Europe, we can absolutely complete your Brand Boost over two days, with the kick-off call on one day, and the wrap-up call on the next. If that is the case, reach out to arrange a suitable time over two consecutive days so I can make sure my schedule is clear for day two!
Ready to boost that brand?
Availability is limited for these sessions, and it’s first come first served, so get in touch to secure a spot if you want my brains on your brand!
VAT will be added where applicable. You can choose to pay in full, or in three monthly instalments. *If you’re unsure whether your brand is a good candidate for a Brand Boost, please reach out. I won’t ever sell you something I don’t think is right for you. If you need a full-scale rebrand, or a brand designed for a new business, you’ll be better served by my signature strategic brand design experience.
Optional add-ons
If you want to make life even easier for yourself, or you want ongoing brand strategy coaching, I’ve cooked up something special for you. Save 20% off my usual rates for Canva templates and/or get 3 for 2 on Brand it! power hours when you add these deals to your order during checkout:
Canva brand kit + templates
Brand consistency will be a breeze when you can whip up branded collateral from professionally made Canva templates! I'll upload all your brand assets, fonts and colours to your Canva brand kit, and design 10 x Canva templates of your choice. (1 page = 1 template. Canva Pro subscription is required.)
3 for 2 on strategy sessions
Brand it! strategy sessions work wonders to help you get unstuck and figure out that next best step for your brand. I bring my 20+ years of strategic branding experience to the table to help you look at your brand from new angles so you can fall in love with it all over again! Each 60-minute session will be tailored to meet your needs.
FAQ
Can I use a Brand Boost to have you design my brand identity from scratch?
No.
Crafting a strategic brand identity from scratch takes time, usually 4-8 weeks at least. Squeezing it all into one day simply isn’t going to get you a good end result. Brand Boost sessions are designed for those who already have a brand identity but it could do with some tweaks to make it more cohesive and aligned with their vision.
Can a Brand Boost be used for general graphic design projects?
No.
Brand Boost is for tweaking an existing brand identity and/or aligning your current visual brand with your brand strategy. I only do general graphic design process for existing brand identity clients, as a part of maintaining their brand consistency.
Do you offer payment plans?
Yes, when you book your Brand Boost, you have the option to either pay in full or to split the amount into three equal monthly payments.
I have a question about something else!
Pop your question in an email and I’ll get back to you as soon as I can!
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